Everything Ma'amoul Mid-East Café"Ma'amoul" is a middle eastern pastry, also the translated word "made" in Arabic. "Everything Ma'amoul" café serves a fusion of traditional middle-east homemade pastries with a few modern twists. To create a sense of an Arabian feel, I created a custom script font for the "Ma'amoul" and "Traditionally" logos that were influenced by Arabic typography. To add the modern twist to the logos, the custom fonts are accompanied by a sans serif font. I designed and animated the cafe's main logo, created the secondary logos, environmental graphics, food ordering prototype app, and packaging for uniformity and brand growth. Creatively, I aimed to design the cafe's identity to promote the sense of family and warmth with a homemade spirit for all customers.