CTAM CanadaStream Safely Day CampaignI created the logo refresh and designed the digital banners to create an effective web and social media campaign for the Stream Safely Day launch. The goal was to refresh the logo's design to create a sense of fun and playful tones that would educate CTAM’s audiences on how to stream safely. CTAM’s “Stream Safely” logo design was reinvented with the addition of the ‘Day’ design on the bold blue backdrop. The right side of the logo is meant to emulate a play button icon to create a sense of action and playfulness. To capture a sense of a consumer friendly campaign, the banners include a young cheering family learning fun ways to stream safely. The background was designed with scattered circles in the brand’s colours to create a playful and safe atmosphere.