Okeanos SkincareI developed Okeanos' brand identity, logos, packaging, print and digital design. To capture the theme of Okeanos' ocean mineral-based products, the colours chosen for the packaging design are inspired by an ocean view. To create the illusion of grainy sand and emulate the ocean’s wave movements, I designed the packaging with various thick paint strokes of overlapping blue tones that washes over the sandy beige colour on a canvas textured background. Creatively, I targeted the skincare design to appeal to consumers who love to travel to beach destinations and use ocean mineral-based products. A brand system was created to be utilized across all print and digital assets to create a recognizable cohesive product.