Okeanos Skincare

I developed Okeanos' brand identity, logos, website's landing pages, packaging, and print design. To capture the theme of Okeanos' ocean mineral-based products, the colours chosen for the packaging design are inspired by an ocean view. To create the illusion of grainy sand and emulate the ocean’s wave movements, I designed the packaging with various thick paint strokes of overlapping blue tones that washes over the sandy beige colour on a canvas textured background.
Creatively, I targeted the skincare design to appeal to consumers who love to travel to beach destinations and use ocean mineral-based products. The Okeanos' logo is designed using elegant and classic fonts to appeal to their audience, who look for high-end but affordable skincare, that also has a playful and soothing feel.