CTAM CanadaStream Safely Day Campaign

I developed creative solutions to meet the requests of CTAM's Canadian board members by designing logo and digital banner options to create an effective web and social media campaign for the "Stream Safely Day" launch. The goal was to choose designs with fun and playful tones that would educate CTAM’s audiences on how to stream safely.
CTAM’s “Stream Safely” logo design was reinvented with the addition of the ‘Day’ design and bold blue backdrop. The right side of the logo is meant to emulate a play button icon to create a sense of action and playfulness.
To capture a sense of a consumer friendly campaign, the banners include a young cheering family learning fun ways to stream safely. The background was designed with scattered circles in the brand’s colours to create a playful and safe atmosphere.